This is one of the most asked questions on Google when it comes down to the subject of marketing, but what a shame people want to waste their money by “economising” in this way.
One sure way to reduce your marketing budget is to go cheap, but everyone else goes cheap and you simply end up throwing your money away along with them. They’re all advertising in the same place and doing the same thing as each other, merrily watching the money disappear but wondering why?
Marketing is rarely cheap and it’s arguable that unless you have a decent budget for marketing then don’t enter into the world of business at all. Ok, we’ve all heard of the exceptions to this rule from someone who got lucky, but take a look at the stats and see how many new businesses fold within the first two years. Look a bit closer and see how many of them cut costs with their marketing!
The better question is this:
What’s the best way to market my business?
Marketing is the fuel that drives a business, it’s what gets the phone ringing, the customers visiting, the machines running. Without it you won’t have a business. If you ask the question “what’s the best way to market my business” you will almost always succeed.
Marketing should never be classed as an expense, it is instead an investment in your business that grows with time and care, it is only ever an expense if it doesn’t drive in more business. It’s the most important investment you can make. It’s as much of a good investment as new premises or new machines…. Better in fact! Get the marketing right and you can buy whatever
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