Press & Shear.

Redesigning a dated website to increase sales and bring in more quotation requests

Press and Shear Case Study

Quote Basket.

Website Re-design.

Mobile Responsive.

Easy Navigation.

The Brief

To increase sales and requests for quotations by redesigning a dated and clunky website, making it look more attractive, improve the navigation and make the site easier to use with clear calls to action. The website needed to reflect the professionalism of the company and the high level of expertise they can offer their clients.

The Task

  • The website needed to increase sales and build relationships to win repeat business
  • Increase traffic
  • Build the ability to request a quotation online
  • Improve Adwords campaigns landing pages
  • Improve navigation and user journey

  • Encourage clients to call for information
  • Search function
  • Better brand consistency
  • Improve how the machinery is presented using consistent imagery
  • Improve mobile and tablet responsiveness.

Increase in
Enquiries by Search


Increase In
Mobile Traffic


Increase in
New Visitors


The Challenges

  • Adding variations to the quote basket to allow the viewer to choose machine options
  • Adding imagery to the search function
  • Making poor imagery look clean and consistent
  • Ensuring everything looked good across all devices

adding to quote basket
mobile responsive
The Results

Following the launch of the new website, traffic has increased 300% in the first three months, along with quotation requests and telephone enquiries. The online quotation facility is being used by clients, proving that the website is instilling confidence in the company.

We were looking for a local creative agency with which to forge a relationship. We found Brookstone on Google and liked what we saw. We had several face-to-face reviews throughout the project and the end result was a stunning website from which We have had more enquiries in the first three months than in the whole of the last five years!

Mark Britton, Managing Director – Press & Shear Ltd