Marketing For Manufacturers
The marketing agencyfor engineers
There are many marketing agencies serving the engineering sector, but how many really understand engineering and the customers you’re trying to attract?
That’s where Brookstone come in, as not only do we have talented designers and marketers, we also have direct engineering experience within plastics, automotive, aerospace, tooling and fabrications. We’re not just talking about marketing experience, we’re talking about hands on shop floor experience, as well as technical sales and marketing experience within the engineering sector itself.
We really know our stuff!
We can help you to increase sales enquiries and brand awareness through proactive marketing. It begins with a meeting to discuss your marketing and the customers you want to attract, so get in touch to book a discovery meeting with us this week.
Our Marketing services for engineers
- SEO
- Emailers
- Digital Marketing
- Google ads
- Websites
- Social Media
- Graphic Design
- Pixel Marketing
- SEO
- Emailers
- Digital Marketing
- Google ads
- Websites
- Social Media
- Graphic Design
- Pixel Marketing
SEO & PPC
Having a good presence on the search engines is one of the best and fastest methods to win new business. If a potential customer has taken the time out to search on Google, the chances are he or she is ready to part with their money, so you need to show up at the precise moment they’re seeking the products or services you provide.
The two best ways of achieving this is through Google ads and SEO. Google ads allows you to advertise at the top of the Google results page for Keywords you select. SEO helps you to get free listings below the ad space on the search engines. Together these two tools can provide a very powerful marketing tool for your company.
To learn more about our SEO and PPC services just get in touch.
Facebook Ads & Posts
Facebook isn’t just for B2C and chatting with your mates, it’s a way to add personality to your company and let customers, and potential customers, see what’s happening on a day to day basis, behind your closed doors. Most of engineering takes place behind closed doors on industrial estates, so Facebook can be an ideal way to show the people behind those walls and how nice they are to work with. It’s also an ideal tool to bring awareness to your tooling and capabilities.
Instagram Posts,Stories & Advertising
As with Facebook, Instagram is another ideal tool to tell the story of your company. It’s a simple tool that allows us to show the world what we’re up to and what we are capable of, especially out of hours where our target customers may be relaxing and a little more receptive to us.
Buyers and bosses of our dream customers are still human, they will often engage with this more informal approach to marketing than they would a letter or sales call. After all, people buy into people and what better way to show it than Instagram or Facebook!
VISIT OUR KNOWLEDGE BASE HERE!
LinkedIn Posts
LinkedIn is the business worlds answer to Facebook, it can open doors to companies we once could only ever dream of talking to. The key with LinkedIn is to not sell your product or service, strange as that may sound, it’s far better to use LinkedIn as a tool to build a relationship in order to gain a telephone call or meeting.
LinkedIn skips straight pass the dreaded gatekeeper at reception, it allows you to engage directly with the person in question, but make sure you have something useful for them (not you) that may help or inspire them.
Email Marketing
These days email marketing tends to receive a bad press as we’re so swamped by boring vanilla emails day in day out (yawn!). But email marketing is anything but bad, as long as you spend quality time in making sure the content is of some real value to the recipient.
The recipient isn’t interested in your news or what machines you have on offer this week, they want to open up that email and learn something of use to them and their company. If you produce high value emails like this they will convert into sales.