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The lowdown on PPC and SEO

SEO and PPC are both extremely powerful marketing tools, but choosing to use just one of them is not always the best way to go. How would you even compare, and…


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Marketing In The World of Engineering

Let’s be honest, engineering marketing is a headache. The kind that doesn’t go away after you’ve taken pain killers. But, while challenging, it’s also…


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What are the best marketing tools for engineers

One of the biggest mistakes engineers make with their digital marketing, is they look at what other people are doing and follow suit. Our post will help you to…


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Combining Engineering Marketing Tools To Get Results

One thing many marketers in engineering seem to underestimate is the power of combining two or more marketing tools into the same campaign, it seems to be a…


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Shopify or WooCommerce for your e-commerce store?

There are lots of eCommerce solutions on the market these days. Two of the current market leaders are Shopify, an all in one solution, and WooCommerce, which…


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Building an E-Commerce Community

Warning… This post can seriously increase your online sales. The issue: Continually reducing prices and fighting with suppliers for better discounts is a lazy…


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The engineers guide to marketing – part 1

A common theme I keep coming across with engineers and manufacturers, is that they don’t really understand how to market what they do.


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Digital competitor analysis for engineers

There are very few businesses that don’t have to compete with others for a share of their market. And knowing what your competitors are doing, and how they run…


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Photography for Engineering Marketing

Should an engineering company invest in high-quality photography for their website and social media? Engineering is predominantly technical. It’s all about…


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Could our marketing be better?

We hear this question a lot. And there’s absolutely no shame in asking it, in fact it’s a very healthy question to be asking yourself! So what can you be doing…


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How to use LinkedIn Marketing

LinkedIn is one of the very best tools to help your business – if it’s used in the right way. It’s great for... Making contacts, Networking, Getting your brand…


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How to use Facebook Ads

When we mention Facebook Ads to our clients, they often make the mistake of thinking we’re talking about posting onto their timeline. And of course, there’s…


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What is UX and how you can use it

The term UX stands for User Experience. It’s all about designing, measuring and defining your website or online presence, based around a good user experience.…


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What is a client avatar

The majority of businesses tend to approach marketing from completely the wrong direction. They think about the marketing tool they’d like to use, whether…


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How to take a business online

Having a good online presence for your businesses has always been important. But during the COVID-19 outbreak, it’s become even more so. And with social…


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