HEMS Ltd.

HEMS Ltd approached us to redesign their very dated website as it did not reflect their position as a global leader in heavy equipment maintenance solutions.

The key areas for improvement were identified as:

• Global positioning of the company
• Target the correct market
• Attract customers of a higher calibre
• Maintain or improve search engine rankings in a number of search terms already ranked for
• Added functionality such as online chat, dealer search, blog, social sharing etc.

The outdated existing site had now served its purpose and it was time to re-design and reimagine the website to make it more user friendly, informative and easy to navigate, as well as attracting more of the right kind of client to reflect the global positioning of the brand.

A key requirement was that it should look clean and professional and be fully responsive across all devices. It should be more dynamic and surpass the design of its closest competitors. It should also highlight the global aspect of the company, including a map to show dealers in multiple countries.

HEMS really wanted to emphasise the excellent customer service and personal touch given to clients, including phone support. Every customer is important to them and that needed to shine through on the website.

The new website encapsulates everything we set out to achieve and within only one week was making huge gains in increased traffic. Sessions were up by over 200% and the bounce rate had fallen significantly. Increases in international views were enormous, with China up 1000%, helping to establish HEMS as truly global!